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By John Boe When I ask sales reps to boil down the entire “selling process” into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I’m expecting to hear…relationship. Regardless of your industry, at the end of the day […]

Show and Tell By John Boe One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement. Regrettably, many salespeople use a “show and tell” presentation style and babble on hoping they might say something that will generate a sale. When you show or tell your […]